Our services
Thoughtful strategy with meaningful execution
Domino Media Group partners with brands on earned media, owned channels (social media and email marketing), influencer relations and affiliate management, and experiential events.
The why and what behind our work
Strong brands don’t grow through a single channel. They build visibility and credibility across media, creators, their own platforms, and real-world experiences.
We develop strategies that connect these efforts so each initiative strengthens the larger brand story. Press builds credibility. Creators expand discovery. Content nurtures community. Experiences create meaningful in-person moments.
Our role is to ensure these efforts work together to create lasting momentum for the brands we partner with.
Our core services
Our work brings together earned media strategy, creator partnerships, owned channels, and experiential marketing to build meaningful momentum.
PR & Media Strategy
Public relations shapes how a brand is perceived and talked about through earned media. Our team works closely with clients to identify the stories that matter most and bring them to the right editors, producers, and publications.
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Strategic media positioning and messaging
National and regional media outreach
Founder profiles and thought leadership
Product launches, listicles, and product round-ups
Broadcast and podcast opportunities
Award submissions and editorial calendars
Strategic event involvement
Speaking engagements
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Brands looking to strengthen credibility and recognition through meaningful media coverage.
Social & Email Marketing
We help brands build and manage the platforms they own — including social media and email — so visibility turns into audience growth. Our team focuses on consistent storytelling and thoughtful content that strengthens relationships with customers over time.
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Social media strategy and planning
Content creation and creative direction
Community management
Email marketing strategy and campaigns
Editorial calendar development
Analytics and performance reporting
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Brands looking to strengthen their customer relationships and build long-term audience engagement.
Influencer & Creator Partnerships
Creators play a major role in how consumers discover and evaluate brands today. From gifting programs to long-term ambassador relationships and product partnerships, our team manages the full lifecycle of these partnerships while ensuring alignment with the brand’s larger marketing strategy.
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Influencer gifting programs
Paid creator partnerships
Affiliate strategy and management (ShopMy, LTK, etc.)
Product collection coordination
Creator sourcing and relationship management
Campaign briefing and coordination
Performance tracking and reporting
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Brands looking to expand product discovery and drive growth through trusted creator voices.
Experiential & Events
Experiences create moments that audiences remember…and talk about. From intimate founder dinners to brand trips and large-scale launches, we manage every detail to ensure the experience reflects the brand and supports broader marketing goals.
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Influencer and media events
Brand trips and hosted experiences
Founder dinners and curated gatherings
Product launch events
Consumer events of any size
Guest list strategy and management
On-site event production
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Brands looking to create meaningful experiences that generate both attention and lasting brand affinity.
Our approach to partnership
We operate as an extension of our clients’ teams, bringing both strategic thinking and hands-on execution.
Most partnerships are structured as ongoing monthly engagements so that we can build meaningful momentum over time. Our team works closely with clients to develop strategies, execute initiatives, and refine efforts as results evolve.
We do one-off and short-term projects for content creation, events, openings, and single activations.
“Our multiyear partnership with Domino Media Group has been such a joy for our team! Sarah and her team are incredibly thoughtful, detail-oriented, and truly care about getting every element right. They have a unique ability to translate a brand vision into a clear execution plan, and have been valued partners in bringing our PR & events strategy to life. We’ve felt so supported by them over the years and are grateful for such a collaborative, trusted partnership!”
Mary Shaffer Sealey
VP of Brand at Weezie
"They manage our TikTok account, and are absolutely incredible. They've consistently brought creativity and an innovative perspective to ongoing content creation, which really comes to life on social media."
Emily Wilson
Marketing at Mockingbird
"When the President of your PR Agency calls to check in, you know it's a valued relationship. The Domino team has always told our story with care and their strategic approach to PR has strengthened brand awareness considerably."
Stacy Borg
Founder of etuHOME
“Our multiyear partnership with Domino Media Group has been such a joy for our team! Sarah and her team are incredibly thoughtful, detail-oriented, and truly care about getting every element right. They have a unique ability to translate a brand vision into a clear execution plan, and have been valued partners in bringing our PR & events strategy to life. We’ve felt so supported by them over the years and are grateful for such a collaborative, trusted partnership!”
Mary Shaffer Sealey
VP of Brand at Weezie
"They manage our TikTok account, and are absolutely incredible. They've consistently brought creativity and an innovative perspective to ongoing content creation, which really comes to life on social media."
Emily Wilson
Marketing at Mockingbird
"When the President of your PR Agency calls to check in, you know it's a valued relationship. The Domino team has always told our story with care and their strategic approach to PR has strengthened brand awareness considerably."
Stacy Borg
Founder of etuHOME
Client Perspective
The domino framework
Hover or click the letters to uncover the phases of our strategic process and how they work together to create and sustain brand momentum.
Step 1: Define
Every engagement begins with discovery. We work closely with clients to understand the brand, audience, competitive landscape, and growth goals. This phase ensures every initiative that follows is aligned with long-term business objectives.
Step 2: Optimize
Before launching new initiatives, we evaluate the brand's existing marketing efforts and identify opportunities to strengthen positioning, messaging, and infrastructure. This ensures the brand's foundation is strong enough to support meaningful growth.
Step 3: Map
Next, we develop a strategic roadmap outlining campaigns, editorial opportunities, creator partnerships, and experiential activations. Mapping ahead allows our team to move proactively rather than reactively.
Step 4: Initiate
With strategy in place, our team begins execution based on the client's scope and goals.
Step 5: Nurture
Growth requires ongoing relationship building with editors, creators, partners, and customers. We continue strengthening these relationships while refining campaigns based on performance insights.
Step 6: Outperform
As momentum builds, we evaluate results and identify opportunities to expand impact. Successful initiatives are scaled, new opportunities are introduced, and strategies evolve to keep brands moving forward.
common questions
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We primarily partner with lifestyle, hospitality, and consumer brands looking to build meaningful visibility and long-term brand credibility.
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Yes, though we typically partner with brands that have established product-market fit and are ready to invest in sustained growth.
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For public relations and influencer relations, we can hit the ground running in as quickly as 1-2 weeks. Most social media and email marketing partnerships begin within 4–6 weeks after onboarding and initial strategy development.
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No reputable PR firm guarantees placements. What we do guarantee is thoughtful positioning, strong storytelling, and consistent outreach that creates meaningful opportunities. If results aren’t happening, we pivot accordingly.
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Most engagements are structured as monthly partnerships that allow our team to develop strategy, execute initiatives, and refine efforts over time. We do one-off and short-term projects for content creation, events, openings, and single activations.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
The scale behind our work
We combine earned media, influencer relations, social media, email marketing, and experiential events to build connected strategies where each initiative reinforces the next.
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Creator Partnerships Cultivated Monthly
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Brand Activations &
Experiences Produced Annually
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Editorial Pitches
Delivered Monthly